| What it is |
Basic visual rules of a brand. They answer the question “what does the brand look like”: logo, colors, fonts, icons and graphic elements. |
A ready-made kit for creating materials: components, templates, assembly rules and instructions for AI. It answers the question “how to build any material in the brand’s style”. |
| What it consists of |
Five elements: logo, colors, fonts, icons, graphic elements. Usually packaged as a brandbook or a presentation. |
A brand identity plus components (buttons, fields, tables, grid), document and website templates, and a brand description for AI assistants. |
| Who works with it |
A designer or someone who can read a brandbook and apply its rules by hand. |
Any employee and AI assistant: manager, marketer, accountant, developer, executive. A designer is only needed for new tasks. |
| What you can make |
A business card, presentation or banner, if there’s a designer nearby who will build them by the rules. |
Invoices, proposals, websites, posts and hundreds of other materials at once, without a separate layout for each. |
| How it works with AI |
AI knows the logo and colors, but doesn’t know how to build an invoice or a page. You have to explain the style every time and fix the result. |
AI gets the rules and templates and builds the material itself: no long explanations or repeated fixes. |
| Work speed |
From 17 to 28 hours, including handing the document over to a designer. |
About 50 minutes from idea to finished document. |
| Consistent look |
Depends on who makes the material: different people produce different versions. |
All materials are built from the same parts, so they look the same no matter which employee makes them. |
| Updating materials |
A new material almost always needs a new layout. A rule change has to be made by hand in every file. |
New materials are built from ready-made parts. One edit in one place updates all templates, and the system grows with the company. |
| Bottom line |
Shows what the brand looks like. |
Lets any employee and AI create materials in the brand’s style. |